Suspension bush replacement advice

[Flash]

I'm in need of some guidance from those who know a lot more than I do about lower control arm bushes.

I've fitted a Mitsi L300 front suspension to my project. The original lower control arm bushes were pretty shagged so I ended up getting some aftermarket replacements from Whiteline. I fitted up one side this morning and I'm getting quite a bit of forward and backward movement on the arm. I haven't yet fitted the strut rod so I'm guessing that will reduce this movement, but I'm still alarmed at how much movement there is.

Is this normal or should I be worried ?  

Thanks in advance